| Brand/Company | Vol. % | Oct-10 | Oct-09 | DSR%* | Oct-10 | Oct-09 |
| Jeep | 110.96 | 28,480 | 13,500 | 118.78 | 1,055 | 482 |
| Porsche | 61.21 | 2,647 | 1,642 | 67.18 | 98 | 59 |
| Jaguar | 46.83 | 1,295 | 882 | 52.26 | 48 | 32 |
| Saab | 44.44 | 741 | 513 | 49.79 | 27 | 18 |
| Buick | 38.84 | 12,569 | 9,053 | 43.98 | 466 | 323 |
| Kia | 38.72 | 31,199 | 22,490 | 43.86 | 1,156 | 803 |
| Hyundai | 37.58 | 42,656 | 31,005 | 42.67 | 1,580 | 1,107 |
| Land Rover | 36.94 | 2,958 | 2,160 | 42.02 | 110 | 77 |
| Ram | 36.81 | 18,090 | 13,223 | 41.87 | 670 | 472 |
| Mitsubishi | 32.17 | 5,111 | 3,867 | 37.06 | 189 | 138 |
| GMC | 30.34 | 33,136 | 25,423 | 35.17 | 1,227 | 908 |
| Chrysler | 29.12 | 16,547 | 12,815 | 33.90 | 613 | 458 |
| Subaru | 25.05 | 22,720 | 18,169 | 29.68 | 841 | 649 |
| Infiniti | 22.93 | 7,930 | 6,451 | 27.48 | 294 | 230 |
| Ford | 20.62 | 143,624 | 119,072 | 25.09 | 5,319 | 4,253 |
| Mazda | 19.54 | 18,013 | 15,068 | 23.97 | 667 | 538 |
| Volkswagen | 17.88 | 20,084 | 17,037 | 22.25 | 744 | 608 |
| BMW | 17.20 | 19,272 | 16,443 | 21.55 | 714 | 587 |
| Suzuki | 17.08 | 2,043 | 1,745 | 21.41 | 76 | 62 |
| Honda | 15.91 | 87,800 | 75,751 | 20.20 | 3,252 | 2,705 |
| Cadillac | 15.44 | 13,393 | 11,602 | 19.71 | 496 | 414 |
| Nissan | 15.24 | 61,843 | 53,664 | 19.51 | 2,290 | 1,917 |
| Acura | 12.92 | 11,011 | 9,751 | 17.10 | 408 | 348 |
| Mercury | 12.00 | 7,477 | 6,676 | 16.15 | 277 | 238 |
| Audi | 10.46 | 8,128 | 7,358 | 14.56 | 301 | 263 |
| Lexus | 8.15 | 21,091 | 19,502 | 12.15 | 781 | 697 |
| Chevrolet | 6.75 | 124,294 | 116,436 | 10.70 | 4,603 | 4,158 |
| Mercedes-Benz | 4.85 | 19,076 | 18,193 | 8.74 | 707 | 650 |
| Dodge | 2.87 | 27,020 | 26,265 | 6.68 | 1,001 | 938 |
| Lincoln | 1.47 | 6,834 | 6,735 | 5.23 | 253 | 241 |
| Mini | -5.41 | 3,950 | 4,176 | -1.91 | 146 | 149 |
| Toyota | -6.24 | 124,383 | 132,663 | -2.77 | 4,607 | 4,738 |
| Volvo | -9.94 | 3,996 | 4,437 | -6.60 | 148 | 158 |
| (Hummer) | -21.17 | 242 | 307 | -18.25 | 9 | 11 |
| Smart | -44.48 | 367 | 661 | -42.42 | 14 | 24 |
| (Saturn) | -98.84 | 42 | 3,623 | -98.80 | 2 | 129 |
| (Pontiac) | -99.22 | 83 | 10,646 | -99.19 | 3 | 380 |
| TOTAL | 10.39 | 950,145 | 841,600 | |||
| COMPANIES | ||||||
| Jaguar Land Rover NA | 39.81 | 4,253 | 3,042 | 44.99 | 158 | 109 |
| Chrysler Group | 36.98 | 90,137 | 65,803 | 42.05 | 3,338 | 2,350 |
| Ford Motor Company | 19.21 | 157,935 | 132,483 | 23.63 | 5,849 | 4,732 |
| Nissan North America | 16.07 | 69,773 | 60,115 | 20.36 | 2,584 | 2,147 |
| American Honda | 15.57 | 98,811 | 85,502 | 19.85 | 3,660 | 3,054 |
| GM (Core) | 12.85 | 183,392 | 162,514 | 17.03 | 6,792 | 5,804 |
| BMW Group | 12.62 | 23,222 | 20,619 | 16.80 | 860 | 736 |
| GM | 3.47 | 183,759 | 177,603 | 7.30 | 6,806 | 6,343 |
| Toyota Mo Co | -4.40 | 145,474 | 152,165 | -0.86 | 5,388 | 5,434 |
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